The Boy-Mom Struggle: Why Finding Clothes Without Dinosaurs Is So Hard
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If you’ve ever stood in the baby aisle, scanning row after row of toddler boy clothes covered in dinosaurs, monsters, trucks, and neon slogans—you’re not alone.
As a boy-mom myself, I used to feel completely defeated during every shopping trip. Why did every piece of clothing feel like a costume? Why was it so hard to find something simple, stylish, and free from characters?
Let’s talk about the struggle—and how it inspired me to start Cub & Kin Co.
The Character Takeover
Somewhere along the way, big box retailers decided that boys only want to wear clothes that scream. Bright reds, bold blues, action-packed graphics, “TOUGH DUDE” slogans… even the basics were busy.
But here’s the truth:
Our boys deserve more.
Not every toddler needs to wear something loud to be seen. Some of us moms just want soft, neutral tones. Something timeless. Something that doesn’t feel like it came straight out of a cartoon.
Why Are Options So Limited?
There’s a big gap in the market when it comes to boys’ clothing. Brands often pour their creative energy into girls' lines—ruffles, florals, soft palettes—and leave boys with the same three templates, season after season.
If you’ve ever thought:
“Why do I always have to choose between dinosaurs or paw patrol?”
You’re not imagining it.
And if you’ve walked into a store and noticed 12 racks for girls and one tiny corner for boys—same.
A Simpler Style—That Still Feels Special
When I couldn’t find what I was looking for, I stopped searching… and started creating.
Cub & Kin Co. was born out of this exact frustration. I wanted high-quality, neutral staples made from organic cotton and chemical-free bamboo—pieces that felt as good as they looked.
🦕 No dinosaurs.
🧵 No itchy tags.
📢 No loud slogans.
Just comfy, minimal styles that let your child’s personality shine—not a character print.
You're Not Alone, Mama
So many of us are tired of settling when it comes to our sons’ style. We’re craving simplicity, softness, and modern basics that reflect who they are.
If you’ve been on the same hunt, I made this shop for you.
Thanks for being here.
❤️
Courtney
Founder, Cub & Kin Co.